THE FAST EATS THE SLOW

SERGIO ZYMAN,
eX CHIEF MARKETING OFFICER OF COCA COLA
Definitely one of the living geniuses of Marketing in the world today.


THE FAST EATS THE SLOW

It has been proven so many times in history be it business or at war. It has never been the big that beats the small. It is the fast that eats the slow.

So when starting a new venture, is it always proper to wait for everything to be perfect before taking the market?

Perfection if ever achieved is a fleeting thing for the world is moving so fast making what is perfect for the moment becoming only almost perfect the next instance if not totally out of context.

What is imperative is to get the basics firmly laid on a solid ground and then just fly off. Doing the wrong things slowly will definitely not produce the right outcome as well. So, it is doing the right things fast and GET THE BUSINESS MOVING EVEN FASTER.

A business venture will have to adapt to changes and challenges. Stubbornness or plain ignorance of a business leader (the CEO) is no longer a luxury in today's business world.

Likewise, the business climate of today does not permit any one to do things slowly, slowly. No one could afford to wait, especially the leaders in the market for it is their survival.

We may not need the leaders as we can always build our own leaders from scratch but do we have the luxury of waiting as well?

Past experience provides us the wisdom of charting the future, not a prison to our own mind. For the past does not necessarily equal to the future.

IT IS NOT THE BIG THAT EATS THE SMALL. IT IS THE SLOW THAT GETS EATEN BY THE FAST.


Yours truly,

Muhamad Abdullah.
K.L.