MLM CONSULTANTS: MALAYSIA

Al Ries

When the big boys have big money, the next most attractive move is to diversify. MLM is well known to be good cash cows.

With money, the big boys look for so called experts of MLM in Malaysia.

Pay them their consultancy fees and they will provide these clients of theirs the so called package. But their definition of a 'package' is to provide their clients with the marketing plans and 'leaders'. That easy tostart making money huh?

But having big money does not necessarily mean these seasoned business players know the right questions to ask their so called MLM Consultants. Simple questions such as:

WHAT DOES IT TAKE TO MAKE AN MLM COMPANY SUCCEED?

1. Is it big capital?
Tabung Haji, Felda and KUB were good enough examples that capital alone was not the answer. They quickly created their MLM Comapnies and quickly went out of business as well. The same also happened in Indonesia where big timers from China and Taiwan lost them all in millions.

2. Is it products?
There have been many companies with excellent products that went bunker as well. I wouldn't want to name these private companies unlike Felda or Tabung Haji.


3. Is it marketing plan?
One Company I was involved in, has one of the most innovative plans around. They collected millions, tried to go on partnership with a huge Indonesia Company and recently got in a naive investor which had already unwittingly seduced into investing more than a million ringgit.

This poor guy could be left high and dry within next 6 months if not sooner unless drastic measures are adopted fast like what Idris Jala did for MAS.
Idris Jala of MAS



4. 'X' Factor.
Everything in place, good management, vision, products less the 'X' Factor.

The truth is still very little chance of growing real and lasting big business.

Of course the blooming Management Consultant does not know that because he was never part of such organisation nor having the success track record of building networks from ground zero.

But that so called specialists still sell the perception that just by providing the big boys with suppliers (their own or friends products) and a marketing plan programme, that is the total complete package.

What also the big boys do no know how to ask the MLM Consultants was, "Can you show us a company you have the provided the package still around and doing well after 3 years?"

Of course they would not be able to give an answer simply because they have no track record what so ever.

And of course the big boys would be naturally be estactic with joy when the MLM Consultant says and bring them some 'Leaders' to help start the business.

What the Big Boys do not know is, why should they provide you with good leaders when they have a few other companies of their own in the MLM business?

Jack Trout

Jack Trout wrote a book called 'Big Brands Big Trouble' and his co author for years Al Ries wrote anothet book simply called 'Focus'.
Perhaps the Big Boys should read these kind of books first before jumping into the MLM companies bandwagon.

To trust or not to trust these so called MLM Consultants from Malaysia? A little check on their background could save these big boys big bucks.

Levis spent US 850 million to improve their business. But nothing changed.

Good luck Big Boys.

Yours truly,

Muhamad Abdullah.
KL.