Friday, December 19, 2008

CHOOSING AN MLM COMPANY: THE LEADERSHIP FACTOR

So you have been around looking from 1 company to another? Don't worry. I have been the same past 4 years. So are 100s if not 1000s of others.

SO WHAT ARE WE SUPPOSED TO LOOK FOR, NOW?

After meeting so many companies and the so called managers, CEOs and owners, I have concluded that above all it is all about the LEADERSHIP of the company in particular before one should take the plunge.

LEADERSHIP:
Always look at the leadership of the Company first. Is it led by a Manager or a leader? Doesn't matter what the post is. CEO or GM or even just a Manager.

If a company is being led by a Manager, avoid it. You need a Leader.

He or she has the slightest idea of leading an MLM business, the basic fundamentals and the art and science of leading it to the next level. Above all, he or she lacks the passion to live in the dreams of the leaders and networkers involved.

I went to consider a company a couple of months back, meeting the so called blooming CEO. All he rattled was how strong his company was financially, how great his poducts were without the slightest reference to the importance of building the most valuable asset the company needs to make things happen - PEOPLE a.k.a. leaders and networkers. To cap it all, he had a conman for his so called 001.

Would this company go really big? I doubt it. Latest I heard the 001has already moved on to his next company.

A LEADER LEADS
A company leader needs to lead, not led.

Have seen it many times as well, with the absence of field experience, the so called 'leader' of a company has been led and misled by rougue field leaders.

Nothing much REALLY needs to be explained. Have seen a few companies went belly up within months of inception.

PEOPLE GROWING FUNDAMENTALS
Is the Company leadership mindful of setting up the right fundamentals towards building people and leaders? Are there training & education as part of their AGENDA?

If not, let there be the best products, best marketing plan but the longevity is definitely not going to BE THE NAME OF THE GAME.

SETTING STANDARDS
Look out. See whether the company set up is of certain acceptable international management standards. If the whole set up is without a proper system, protocol and what nots, BEWARE.

You cannot go places with a Chinaman management style company. No amount of leadership would convince me then. If we join a circus, we will all end up as clowns.

SIMPLISTIC ASSUMPTIONS
Unfortunately, some people with some money, some products & some programmer for a marketing plan, supported by some 'leaders' thought they had it all.

It does not require rocket science to know how the final chapter is going to BE. To say the least, some of the owners and CEOs of these companies really look like clowns.

MLM STILL THE BUSINESS
MLM is a serious legitimate business. Even giants like Trump, Robert Kiyosaki, Paul Zaner pilzer, Warren Buffet and Bill Gates gave their thumbs up for this kind of business model.

MLM IN IN MALAYSIA,NOW
But unfortunately in Malaysia, MLM has been rampantly raped of its dignity, by some crooked leaders and business people. They mercilessly exploited and cheated the innocent masses with dreams to improve their lives by parting with their hard earned savings which amounted to debts and misery caused by these crooks.

How I wish there is a law to get these people behind bars and get whipped as well...

Good Luck.

Yours truly,

Muhamad Abdullah.

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